Traditionally a top-shelf, luxury golf trip to raise fund for patients and survivors of head and neck cancer, the Kansas City Invitational was challenged to bring the excellence and experience of Santa Fe to the Midwest.
With more access to constituents who would not traditionally travel for an event, RO+Co crafted a luxury experience with simple, but compelling messaging, robust entertainment and an elevated culinary experience in this two-day golf tournament. The top-shelf local experience has guests and golfers counting down to Santa Fe in 2022… yes, even those who had not considered the trip before!
